OXNARD, Calif., Nov. 20, 2018 — BOSS Audio Systems, a leader and innovator in 12 Volt aftermarket audio and video products is proud to announce it has recently named Xin Hamilton Vice President of Marketing.
In this role, Hamilton will report to Navid Farhand, Director of International Sales and oversee branding, Omni-Channel development, marketing strategies as well as lead the Marketing Team.
“Xin excels at marketing in both on and offline channels and will be leveraging her keen understanding of consumers, products and marketing to build effective marketing strategies and tactics. She’ll be leading our Marketing Team as they continue to expand the BOSS Audio global presence as a leader and innovator in the audio market and into other categories.” said Farhand.
With years of marketing experience, Hamilton’s experience includes growing a tech startup, owning and establishing marketing & brand strategies from inception, developing omni-channels, and creating go-to-market plans with enterprise partners such as Amazon, Newegg, & T-Mobile. Her proven track record in growing product revenue and brand awareness through innovative digital and traditional marketing methods will reinforce BOSS’s national and international presence.
“As the market evolves, there is no clear boundary between channels and markets, making the requirements for marketing and branding more challenging than ever. There is no longer just one successful formula and BOSS clearly sees the opportunity laying ahead and is ready to grow both online and offline.
I’m really excited to join BOSS Audio Systems and be part of the vision to expand BOSS to an Omni-Channel player with more innovative product offerings. BOSS’s 30 years of heritage mixed with my marketing knowledge and experience will allow us to continue build a versatile marketing team that can implement the company’s vision successfully.”
About BOSS Audio:
For over 30 years, the company has produced quality audio and video products that feature the latest technology, while consistently delivering clean and powerful sound. Their in-house acoustic, design, mechanical, and electronics engineers combined with the vast resources of global manufacturing partners work as a team to infuse products with state-of-the-art features that make every listening experience more enjoyable. The BOSS Audio catalog includes more than 500
400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences and deliver innovative products.
VP of Marketing
(805) 988-0192 x 2215
SOURCE BOSS Audio Systems