BOSS Audio Systems Ups its Game with New Branding Initiatives.

BOSS Audio Systems Ups its Game with New Branding Initiatives.

For Immediate Release

New Website, New Look, and New Products Across All Lines

Designed to Redefine Value and Performance in Today’s Marketplace

OXNARD, Calif., Sept. 9, 2019 – With the launch of the new bossaudio.com, BOSS Audio Systems, a leader and innovator in 12 Volt aftermarket audio and video products, is proud to announce it is taking the brand in new and exciting directions with a modern look while redefining great value, great performance, and what a great customer experience should be in today’s marketplace. The new bossudio.com is now live.

“We’ve taken the initiative to modernize our branding and product offerings across multiple markets while at the same time strengthening our already market-leading approach to customer service,” explained Sam Rabbani, CEO and founder of BOSS Audio Systems. “For more than 30 years, we have been a leader in the car and truck audio market category. And now with the immense popularity of the marine and powersports categories and with their significant short and long term potential, we are designing even more quality market-specific products that more people can enjoy at great price points. For instance, we are focusing on “Plug and Play” and easier DIY installable products with added features, all at usually half the price points of our competitors that offer products with the same feature sets.”

As audiophiles at heart, everyone at the BOSS family strives to stay agile and constantly innovate products and the consumer experience. “We are motivated to dominate today’s mobile audio aftermarket with feature rich products, powerful customer support, best in class warranties, and a strong community for audio fans and families,” Rabbani continued.

The new look within BOSS Audio’s independent market segments include being easily identifiable with its own unique logo and color scheme, as well as a straightforward branding message, while also staying true to the company’s heritage and philosophy across all platforms…from packaging, to the website, social media, dealer and consumer communications, and more.

Founded in 1987 by Sam Rabbani in Los Angeles with the concept and goal of developing leading, world-class mobile audio system’s to fit within everyone’s budget, BOSS Audio has since grown to now offer more than 400 products that are sold in 130 countries, both in storefront retailers and online. Each market category under the BOSS umbrella, including car/truck 12 Volt, marine, and powersports and BOSS’ Elite product offerings, now has a new, streamlined and modernized look and feel to each of their marketing components as well as the products themselves.

For individuals and families looking to upgrade their in-vehicle audio and connectivity options and performance, no matter if it’s in a car, truck, motorcycle, SXS, or boat, BOSS Audio Systems offers the market’s most varieties of affordable and feature-rich audio and mobile solutions coupled with acclaimed customer support and a dealer network that has the same goals and objectives as BOSS Audio: customers first.

“Now, the new bossaudio.com allows consumers an even easier way to both research as well as purchase the ideal audio/video products for their ride, no matter if on the road, lake, trail, or beach,” said Xin Hamilton, BOSS Audio VP of Marketing. “In redefining what the ideal mobile audio can be, we are enhancing consumers’ personal experiences as well as how modern consumers see their options. In the end, we are continuously pushing ourselves to create a seamless pre-purchase, installation, and after-purchase experience.”

Additions and features of the new bossaudio.com include:

  • Easier navigation
  • More visually appealing and increased product content
  • More product and market educational copy and imagery
  • Robust customer portal for product registration, ticket, and support
  • Independent BOSS Inside Program – a community space for BOSS Audio fans and support to engage with one another on installation ideas, tips, and tricks.

“BOSS has and always will create a technology-focused, customer-driven experience that is within everyone’s reach,” Rabbani concluded. “Our in-house acoustic, design, mechanical, and electronics engineers combined with the vast resources of our global manufacturing partners work as a team to infuse our products with state-of-the-art features that make every listening experience more enjoyable.”

For more information, please visit www.bossaudio.com.

About BOSS Audio Systems:

Since 1987 BOSS has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with a vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Source: BOSS Audio Systems

Media contact:

Charlie Leib
CRL Public Relations
(480) 380-0673
[email protected]

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Sound Storm Laboratories Names Greg Orlando Brand Manager

Sound Storm Laboratories Names Greg Orlando Brand Manager

Press Release
For Immediate Release

Sound Storm Laboratories Names Greg Orlando Brand Manager

In this Capacity, Orlando is Responsible for SSL Products Across Multiple Markets

 

OXNARD, Calif., June 20, 2019 – Sound Storm Laboratories (www.soundstormlab.com), a division of BOSS International Group and sister brand of BOSS Audio Systems, is proud to announce that it has named Greg Orlando brand manager, effective immediately. In this capacity, Orlando will be responsible for SSL products across multiple markets.

“SSL is growing, and we needed to expand our team by adding someone not just with experience across multiple categories, but also with a passion for the industry,” said Doug Kern, Vice President Sales and Marketing at BOSS International Group. “Greg fits the bill and is settling in perfectly at SSL in this position. We are excited to have him on board.”

Orlando has more than 25 years of professional automotive, powersports, and audio experience. Starting in retail audio in 1992, Orlando is a former IASCA and USAC competitor and has worked for such industry leaders as SSV Works, Scosche Industries, Borla Exhaust, Turbonetics, and Vortech superchargers.

“I’m a true audio enthusiast and I’ve worked with customers of all sizes…from independent retailers to mass merchants to OEM manufacturers such as Ford and Yamaha,” said Orlando. “SSL and its sister brands at BOSS International Group have a long and respected history, and I am excited to be a part of the team.”

For more information, please visit www.soundstormlab.com.

 

About Sound Storm Laboratories
Part of BOSS International Group, Sound Storm Laboratories was founded in 1997 by a group of business-minded car audio enthusiasts who successfully set out to show the industry that car audio products don’t need to be expensive in order to be powerful, valuable, and appealing. From day one, SSL’s mission has been to provide outstanding car audio products and to support those products with an obsessive eye on customer service and one of the best warranties in the business.
Over the past 19 years, Sound Storm has grown from a car amplifier and speaker company into a mobile entertainment juggernaut with a widespread fan base. SSL’s line now includes multiple series of subwoofers, speakers and amplifiers as well as an extensive offering of in-dash, overhead and head rest mobile video products and related accessories, and the right signal processors and audio accessories to round out most any system. Sound Storm also has an impressive line of off-road products, featuring the BoomTube series of amplified ATV speaker systems, and a whole slew of SMC products designed for on or off-road use.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
SOURCE BOSS Audio Systems

Media contact:

Charlie Leib
CRL Public Relations
(480) 380-0673
[email protected]

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BOSS Audio Systems Announces LXA5 – Alexa-Enabled Smart Media Platform for the Car

BOSS Audio Systems Announces LXA5 – Alexa-Enabled Smart Media Platform for the Car

OXNARD, Calif., January 8, 2019 / — BOSS Audio Systems, a leader and innovator in 12 Volt aftermarket audio and video products, will be demonstrating the LXA5, a Double Din head unit featuring a 6.2″ Capacitive Touchscreen and Amazon Alexa built-in, at the 2019 International CES. BOSS Audio Systems will showcase the LXA5 at the Verona Sky Villa Suite at the Westgate hotel January 8-10. Consumers can also experience the unit in the Amazon Alexa Auto booth in North Hall 7506.

BOSS Audio Systems’ LXA5 (pronounced Lexa5) is among the first aftermarket products to offer a true multitasking smart media platform for the car, enabling users to interact with Amazon Alexa and access native cloud & local entertainment features. In addition to Alexa, LXA5 sports the new BOSS user-friendly GUI with fully-embedded Bluetooth technology, allowing users to make calls, stream music, and more via their smartphone connection. The LXA5 also works with existing backup cameras and steering wheel audio controls for a safer drive.

“Our vision is for Alexa to be available everywhere customers want to interact with her, and it’s fantastic to see products like the LXA5 emerge that will allow more people to experience Alexa in the car,” said Ned Curic, VP of Alexa Auto at Amazon.  “BOSS Audio Systems has decades of experience in audio technology and design, and we’re excited to continue working together to deliver incredible aftermarket products with Alexa built-in.”

With Alexa built-in, customers can ask Alexa to play music, get directions, set reminders, control smart home devices, and access tens of thousands of skills – all while keeping their hands on the wheel and eyes on the road. LXA5’s high-quality microphone allows the entire car to interact, giving back seat passengers some front seat control.

Sam Rabbani, CEO and founder for BOSS Audio Systems, shared his vision for the LXA series: “The LXA5 is our first release in the LXA series. As an aftermarket car audio leader, we invest heavily in R&D and we’re excited to enable current car owners to upgrade to hands free luxury at an affordable price. Working directly with the Alexa Auto team has already allowed us to make a powerful difference in our smart technology design, and we’re excited about what’s ahead.”

The LXA5 is part of BOSS Audio Systems’ LXA series, which brings consumers Alexa-enabled hands-free technology, ranging from dongles to multitasking head units.  With next level smart design, the LXA series will focus on bringing #nextlevelsmart technology to the car audio market.

 

LXA5 PRODUCT INFORMATION:

MSRP: $199

Expected Availability: April 2019

 

LXA5 Features:

 

Alexa Built-In*
Alexa integrated voice-control commands, letting drivers access more than 50,000 skills.

Bluetooth Hands-free Calling

Bluetooth enabled for wireless hands-free calling and speaker listening when paired with a smartphone.

Streaming Music and In-Vehicle Entertainment

Wirelessly stream audio via Bluetooth and listen to streaming music services such as Amazon Prime Music and Pandora.  Control the track & volume up/down and play/pause using smartphone apps. The DVD video player allows passengers to sit back and enjoy a movie.

Touchscreen Control

Digital Capacitive Touchscreen TFT Widescreen display panel with an innovative graphic interface for touch control of many of this unit’s features and functions.

USB/SD Memory Card Port

Supports USB flash drive files as well as SD memory cards up to 32 GB for music, photo and video playback.

Steering Wheel Control and Backup Camera

Control the LXA5 using the vehicle’s existing steering wheel control buttons (an additional interface – sold separately- is required). Rear camera input allows for safe backup.

USB Charging

Charge USB connected devices through the built-in 1A charger.

Aux Input

Connect to the audio output of an external device such as an MP3 Player or Smartphone.

 

 

About BOSS Audio Systems:

Since 1987 BOSS Audio Systems has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound.  Our in-house acoustic, design, mechanical, and electronics engineers collaborate with a vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS Audio Systems leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

SOURCE BOSS Audio Systems

*To get started with Alexa, download the Alexa App on your Android or iOS device and pair your phone with the vehicle via Wi-Fi. Link your Alexa account, and you’re ready to hit the road and enjoy the LXA5.

**Some local skills such as video and FM radio still require button control on the touchscreen. GPS requires a smartphone GPS app and audio transfer to the unit.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

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Contacts:

Xin Hamilton
VP of Marketing

(805) 988-0192

[email protected]

 

Allison Matthews

Skyya PR

(952) 836-9626

Juan Sequeira Joins BOSS Audio Systems as Operations Manager

Juan Sequeira Joins BOSS Audio Systems as Operations Manager

Press Release

BOSS Audio Systems welcomes Juan Sequeira as Operations Manager

By Boss Audio

Published: November 21, 2018 7:30 a.m. ET

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OXNARD, Calif., Nov. 20, 2018 — BOSS Audio Systems, a leader and innovator in 12 Volt aftermarket audio and video products is proud to announce it has recently named Juan Sequeira as Operations Manager.

In this role, Sequeira will report to Steve Garcia, CFO, overseeing the distribution center, driving key automation initiatives, and building consensus across multiple levels.

“We are looking forward to having Juan join our team,“ said Garcia.  “His ability to maintain a high quality, effective team environment combined with a keen eye towards efficiencies makes him a valuable addition to the Boss Audio family.”

Sequeira has over two decades of experience in Operations and has worked consistently to increase the proficiencies of staff as well as fine tune his expertise in SAP-ERP.  With a 99% on-time delivery rate at his warehouses, Sequeira has integrated operational best practices seamlessly into his workflows, allowing for increased productivity combined with consistent cost reductions.

“I am happy to join Boss Audio at an exciting time in the company’s history. Boss Audio has over 30 years of providing the market with high quality audio and video products, and it will be a tremendous opportunity to be part of the team.  I look forward to leveraging many years of experience directing operations within dynamic environments and working to keep our teams surpassing our customers’ expectations.

About BOSS Audio:

For over 30 years, the company has produced quality audio and video products that feature the latest technology, while consistently delivering clean and powerful sound. Their in-house acoustic, design, mechanical, and electronics engineers combined with the vast resources of global manufacturing partners work as a team to infuse products with state-of-the-art features that make every listening experience more enjoyable. The BOSS Audio catalog includes more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences and deliver innovative products.

Contact:
Xin Hamilton
VP of Marketing
(805) 988-0192 x 2215
[email protected]
BossAudio.com

SOURCE BOSS Audio Systems

BOSS Audio Systems Welcomes Bryan Grace as Power Sports Sales Manager

BOSS Audio Systems Welcomes Bryan Grace as Power Sports Sales Manager

OXNARD, Calif., Nov. 20, 2018  — BOSS Audio Systems, a leader and innovator in 12 Volt aftermarket audio and video products is proud to announce it has recently named Bryan Grace Power Sports Sales Manager.

In this role, Grace will report to Doug Kern, Vice President of Sales and Marketing, and manage existing product lines as well as marketing for Power Sports via BOSS’ international network of off-road dealers. He will also be focusing on developing new products in the Power Sports market, reinforcing BOSS’s commitment to bringing more innovative products to this category.

“Bryan brings a solid understanding of the Power Sports experience to Boss Audio and will be overseeing our presence in the off-road market both nationally and internationally.” said Kern.

From developing and managing dealer networks to overseeing sales teams, Grace has expanded territories, developed new product rollouts, and dramatically increased sales for mobile audio’s most recognizable brands.  He attributes at least part of his success in the field to his appreciation for off-road racing.

“I started racing bikes, ATVs and UTVs from the age of six,” Grace said. “I’m part of their group.  I speak their lingo.”

Grace has nearly four decades of installation, sales and distribution experience in the 12-volt and powersports industries.  His strong off-road cultural background combined with his solid knowledge of audio technology make him a powerful addition to the BOSS Audio Power Sports team.

About BOSS Audio:

For over 30 years, the company has produced quality audio and video products that feature the latest technology, while consistently delivering clean and powerful sound. Their in-house acoustic, design, mechanical, and electronics engineers combined with the vast resources of global manufacturing partners work as a team to infuse products with state-of-the-art features that make every listening experience more enjoyable. The BOSS Audio catalog includes more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences, and deliver innovative products.

 

Contact:
Xin Hamilton
VP of Marketing
(805) 988-0192 x 2215
[email protected]
BossAudio.com

SOURCE BOSS Audio Systems

Madison Barlow Joins BOSS Audio Systems as Customer Service Manager

Madison Barlow Joins BOSS Audio Systems as Customer Service Manager

OXNARD, Calif., Nov. 20, 2018 — BOSS Audio Systems, a leader and innovator in 12 Volt aftermarket audio and video products is proud to announce it has recently named Madison Barlow as Customer Service Manager.

In this role, Barlow will report to Steve Garcia, CFO, and oversee the Customer Service team.  Her role will include training team members, developing processes and protocols, implementing new support systems, and ensuring that BOSS continues to provide superior customer service.

“We are pleased to welcome Madison to the BOSS Audio Customer Service team” said Garcia.  “Her leadership and customer centric approach will optimize our customer service team’s impact, raising our already exemplary service levels even higher.”

Barlow has over a decade of customer service experience, with extensive involvement in developing call center teams and building training structures.  Her results driven training programs train effective, personable customer service teams that consistently exceed customer expectations.

“Customer satisfaction is one of the driving forces behind BOSS’s success,” explained Barlow.  “I’m looking forward to being part of the BOSS Audio Customer Service team and expanding the team as the company grows.”

About BOSS Audio:

For over 30 years, the company has produced quality audio and video products that feature the latest technology, while consistently delivering clean and powerful sound. Their in-house acoustic, design, mechanical, and electronics engineers combined with the vast resources of global manufacturing partners work as a team to infuse products with state-of-the-art features that make every listening experience more enjoyable. The BOSS Audio catalog includes more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create innovative products that optimize the audio and video experience.

 

Contact:
Xin Hamilton
VP of Marketing
(805) 988-0192 x 2215
[email protected]
BossAudio.com

SOURCE BOSS Audio Systems