Our Story

Audiophiles for 30 Years

We’ve been making exceptional audio and video products for over 30 years. By engineering tech ourselves with our own in-house, acoustic, design, mechanical, and electronics engineers, we’ve been able to keep our customer’s needs front of mind. Using our global network of manufacturing partners we provide state-of-the-art tech for wide range of products, including over 500 car, marine, and power sports products sold in 130 countries.

From humble beginnings to the present

BOSS Audio Systems was founded by car enthusiast Sam Rabbani over 30 years ago. Concept and goal was to develop leading, world-class mobile audio systems for everyone’s budget.

BOSS Audio Systems products in full development. Launched first product.

Company outgrows first headquarters in less than three years; hits $1 million milestone and relocates to new, larger building. More employees hired, more products designed and distributed.

International demand for its products sees BOSS Audio Systems grow its distribution throughout Latin America, Scandinavia, and Europe.

Company’s innovation takes industry by storm as BOSS Audio Systems becomes the first mobile audio company to take cosmetics into consideration by introducing amplifiers in different color schemes. Performance and personalization are now available for the consumer as the ampliers become one of BOSS Audio’s most popular products. Popularity leads to BOSS Audio Systems bringing this concept to its speaker lines.

BOSS Marine subwoofer brand launched. The company’s first marine product, the MR60 marine speaker, is still BOSS Marine’s top selling product to date.

BOSS Powersports lineup launched by officially entering motorcycle, ATV, & UTV market. Launched company’s first powersports speaker, the ATV20, making BOSS Audio Systems the first company to create an all-in-one product that works for any powersports application.

Still experiencing tremendous growth, BOSS Audio Systems moves to its current headquarters to Oxnard, Calif., including its main warehouse, logistics, and shipping location.

Within these 10 years, BOSS Audio Systems has made inroads into large U.S. brick and mortar and online retail outlets, including Meyer’s, PepBoys, AutoZone, Walmart, BestBuy, and Amazon.

Launches company’s first CarPlay source unit, the BVCP9675, becoming the first official certified aftermarket partner on the Apple CarPlay platform.

Today, BOSS Audio Systems offers more than 500 car, marine, and powersports products that are sold in 130 countries, both in storefront retailers and online. BOSS Audio Systems leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products and a consumer experience that is second-to-none.

For the next exciting 30 years:

BOSS Audio Systems is ready to stand out with innovative, exciting products and dynamic customer programs. Our BOSS Audio Systems team consists of a multicultural family that spreads across the globe, with our finger on the pulse of today’s audio and video culture to built the best sound for your road.

Take on the challenge and redefine with us

Redefine to be best


The BOSS Audio Systems family is focused on redefining the car audio market. Bringing new ideas to the forefront and keeping a keen eye on quality, we’re expanding our product line with the latest technology and ideas.

Boss Insiders community


Check out BOSS Insiders, our community review program. Make an impact (and get reduced or free products) and let your voice be heard by our in-house engineers.

Boss Retail Partners


Our success is hugely impacted by our distribution and retail partners. We value every business relationship and are committed to thriving with our partners. We are constantly growing our partners list – are you interested in joining up?